Hello! I'm Farhana
A creative designer from Singapore.
I love turning ideas into visuals that tell a story, whether it's through branding, social media, or digital campaigns.
Mar 2022 – May 2025
Xpointo Media
Digital Creative Designer ∙ Full-time
Designed and executed creative B2C digital campaigns in the APAC region, producing engaging content for TikTok, Instagram, and Facebook while ensuring brand consistency.
Collaborated with Content Team to develop targeted campaigns and content calendars that effectively connected with diverse audiences.
Accounts worked on -
Canon Asia l Canon Singapore l Thermos Singapore l Thermos Philippines l Thermos Thailand l Thermos Vietnam l Sandisk APAC l Sandisk PH l WD l WD Black
Apr 2020 – Jan 2022
The Syarifs Media | @tsmedia.co
Creative Designer ∙ Full-time
Conceptualised and developed designs, graphics, and layouts for clients and in-house brands. Produced design collateral in line with brand guidelines while liaising with suppliers and service providers to ensure high-quality proofs that met production specifications.
My role focused on branding and design, overseeing multiple brand accounts and implementing content strategies tailored to target audiences. Responsibilities included video editing, art direction, food photography, and managing social media advertising to optimise business goals.
Jun 2019 – Sep 2019
Chow Social | @chowsocial
Creative Designer ∙ Internship
Creating social media artwork for F&B and hospitality brands, from video editing, assisting photography shoots, food styling and photography edits.
Clients were, Sarnies, Destination Hotel, CÉ LA VI Singapore, Park Hotel Groups, Smoke & Mirrors, Yan Cantonese Cuisine, Folklore
Mar 2016 – Jul 2017
Paul Hype Page & Co | @paulhypepage
Social Web Assistant ∙ Internship / Part-time
I was given the chance to work at Paul Hype Page & Co for my internship under ITE College Central. After the internship, I continued working for Part Time. Paul Hype Page and Co offers consultancy services in relating to company incorporation and also provides auditing and taxation services.
During my time here, I produce videos, posters and infographic for their social web platform.